Apex Accountancy
PHP - Branding and Website
The Challenge
Twin Salary came to us with a major issue: legacy salary advance apps were confusing for employees, resulting in high drop-off rates and constant support requests. Their current UI was not built for speed, and HR teams were hesitant to roll out the service.
What We Did
- Redesigned the main dashboard for single-tap salary requests.
- Built an interactive, real-time visual progress tracker so employees always knew when funds would land in their account.
- Created a white-label design system for HR departments to customize and present to employees.
The Outcome
In less than 3 months of launch, Twin Salary transformed from a complex tool into an employee favorite, driving record adoption across HR partners and eliminating user friction.
Before vs After
* The data reflects user feedbackBEFORE
Clunky UI, multi-step validation, and high support ticket volume for salary advance requests.
- 8 steps to submit a request
- 3+ days average wait time
- Confusing UX navigation
AFTER
Streamlined user experience with instant request verification, automated payouts, and real-time status tracking.
- 1-tap salary advance request
- Instant verification within 60s
- 24/7 automated status updates
Proof, in pixels
Visual assets & screenshots from the Apex Accountancy project.
"Strategy Soda took our messy MVP and turned it into a product employees genuinely enjoy opening on payday."
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